Most people likely only think of Uber for ordering rides and food, but the company wants to change this perception by expanding into a full-service travel app. The brand has announced it is partnering with Expedia for a wide variety of vacation-related services, including hotel reservations and general concierge services. The expansion is part of Uber’s effort to become an “everything app.”
‘Become the one app for everything’
The biggest change is that users can now book hotels directly via the Uber app without having to go through a third-party reservation site. By connecting with Expedia’s hotel database, Uber will offer “access to a wide selection of hotels, which will ultimately grow to more than 700,000 properties in destinations around the globe,” the company said in a press release. There is also cross-pollination with Expedia, as Uber rides “will be integrated directly in the Expedia app” starting in June 2026.
Notably, the partnership will allow Uber to offer hotel bookings “for properties in countries where it doesn’t currently offer rideshare services, if the properties are listed through Expedia,” said The Wall Street Journal. Plans to add rental property bookings through the Expedia-owned Vrbo are also in the works. Beyond hotels themselves, the company will provide specified Uber Eats “room services” that can “deliver food and any forgotten items, such as a toothbrush or phone charger, directly to the hotel,” said NBC News. There is also voice-enabled booking powered by AI.
The goal is for Uber to “become the one app for everything,” Dara Khosrowshahi, the CEO of Uber, said to The New York Times. The “more convenience we can bring to our consumer on a global basis, the better.” The partnership is also helping “hotels get access to travelers, get more demand, get more exposure,” which “strengthens the value proposition we bring to our hotels,” Ariane Gorin, the CEO of Expedia, told the Times.
‘There’s a catch’
Many are wondering if Uber’s new venture will make hotel rooms cheaper than competitors’ booking sites, which does indeed seem to be the case. At a Hilton hotel near Tampa International Airport, a booking through Uber with an added refund window cost $140.19, while the “same room would have cost $144” through Hilton’s website, said The Washington Post. A “reservation with a comparable refund window would have cost $165” on booking.com and $159 on hotels.com. So “Uber was the cheapest.”
But “there’s a catch” for people looking to stock up on hotel rewards points. When people “book with a third-party online travel agency” like Uber, they are “likely forgoing the brand-specific points,” said the Post. Despite this, Uber is hoping the benefits outweigh the negatives. Adding hotels could prove to be an important experiment for the business model, as the partnership “pushes Uber into a higher-value category” and “tests whether the ‘super app’ model — which has taken off in parts of Asia — can take hold in the U.S.,” said Axios.
Making the “everything app” plunge by starting with hotels does seem to be natural, as “more than 1.5 billion Uber trips took place globally outside a rider’s home city last year,” said Axios, and 100 million users ordered rides from airports. The company is “betting it can deepen its role in travel by building on behavior that already exists.”
The company is expanding into wider travel service
