Zombie statistics distort fashion’s sustainability story

Fashion’s environmental impact statistics are overstated and misleading.
The circular economy only shifts value, not creating new wealth.
Apparel waste is huge, but far less than claimed figures.
There is a need for evidence-based debate, balanced fibre assessments, and real accountability.
Real change needs regulation and sustainability-linked executive incentives.Fashion’s environmental impact statistics are overstated and misleading.
The circular economy only shifts value, not creating new wealth.
Apparel waste is huge, but far less than claimed figures.
There is a need for evidence-based debate, balanced fibre assessments, and real accountability.
Real change needs regulation and sustainability-linked executive incentives.