Millennial and Gen Z shoppers lack awareness of its environmental and social harm, according to Kwantlen Polytechnic University research.
Dr Yunzhijun Yu’s studies reveal a disconnect between young consumers’ sustainability values and understanding of fast fashion’s impact.
The industry overproduces, emitting significant greenhouse gases.Millennial and Gen Z shoppers lack awareness of its environmental and social harm, according to Kwantlen Polytechnic University research.
Dr Yunzhijun Yu’s studies reveal a disconnect between young consumers’ sustainability values and understanding of fast fashion’s impact.
The industry overproduces, emitting significant greenhouse gases.
