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‘We just feel seen’: Panini album and ‘a bit of love’ give life to WSL2 rebrand

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Women’s Super League’s support for clubs outside top flight paying dividends for players and for commercial growth

The rebranding of the Championship to WSL2 was long overdue for a division that needed “a bit more love”, and along with a host of upgrades the arrival of one of the game’s fondly followed traditions has provided a further uplift.

For the first time WSL2 players feature in the WSL Panini sticker album, which was released this week. It features 64 WSL2 collectibles in its third edition, with 48 players and each club represented.

Continue reading…Women’s Super League’s support for clubs outside top flight paying dividends for players and for commercial growthThe rebranding of the Championship to WSL2 was long overdue for a division that needed “a bit more love”, and along with a host of upgrades the arrival of one of the game’s fondly followed traditions has provided a further uplift.For the first time WSL2 players feature in the WSL Panini sticker album, which was released this week. It features 64 WSL2 collectibles in its third edition, with 48 players and each club represented. Continue reading…