Vodafone Idea has revealed its new integrated brand identity – Vi (read as ‘We’). It is now shorter, simpler, and references both brands. The development was shared during a virtual event that was livestreamed by the company.Vodafone Idea has revealed its new integrated brand identity – Vi (read as ‘We’). It is now shorter, simpler, and references both brands. The development was shared during a virtual event that was livestreamed by the company.