US’ VF Corp sells Dickies brand to Bluestar Alliance for $600 mn

VF Corporation has agreed to sell its Dickies brand to Bluestar Alliance for $600 million in cash.
The iconic workwear label, with distribution in 55 countries, will benefit from Bluestar’s consumer insights and operational expertise.
VF CEO Bracken Darrell said the deal will reduce net debt and support portfolio growth while thanking the Dickies team for their efforts.VF Corporation has agreed to sell its Dickies brand to Bluestar Alliance for $600 million in cash.
The iconic workwear label, with distribution in 55 countries, will benefit from Bluestar’s consumer insights and operational expertise.
VF CEO Bracken Darrell said the deal will reduce net debt and support portfolio growth while thanking the Dickies team for their efforts.