TexPro’s $9.97-billion analysis shows cotton lost value share in six of eight matched apparel categories in Q1 2026, despite its tariff advantage over man-made fibres.
Performance requirements, cost competitiveness and preferential trade agreements continue to sustain synthetic apparel demand, suggesting sourcing is shifting by geography rather than through broad fibre substitution.TexPro’s $9.97-billion analysis shows cotton lost value share in six of eight matched apparel categories in Q1 2026, despite its tariff advantage over man-made fibres.
Performance requirements, cost competitiveness and preferential trade agreements continue to sustain synthetic apparel demand, suggesting sourcing is shifting by geography rather than through broad fibre substitution.
US tariffs favour cotton, yet it loses in 6 of 8 categories
