Old Navy has launched Old Navy Sport, giving its activewear business a distinct identity centred on style, performance and value.
The sub-brand builds on Old Navy’s No. 5 ranking in the US activewear market and will be promoted across its website, app and nationwide stores.
Forty-two locations will also feature dedicated shop-in-shop spaces to strengthen category visibility and customer engagement.Old Navy has launched Old Navy Sport, giving its activewear business a distinct identity centred on style, performance and value.
The sub-brand builds on Old Navy’s No. 5 ranking in the US activewear market and will be promoted across its website, app and nationwide stores.
Forty-two locations will also feature dedicated shop-in-shop spaces to strengthen category visibility and customer engagement.
