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US’ FWRD names Rosie Huntington-Whiteley as fashion director

Global luxury retailer FWRD has named Rosie Huntington-Whiteley as fashion director to lead curation and seasonal strategy as it expands worldwide.
In Q3 2025, FWRD posted a 37 per cent YoY rise in gross profit dollars, with its personal shopping program delivering over 100 per cent sales growth, strengthening its position as a destination for modern, curated luxury.Global luxury retailer FWRD has named Rosie Huntington-Whiteley as fashion director to lead curation and seasonal strategy as it expands worldwide.
In Q3 2025, FWRD posted a 37 per cent YoY rise in gross profit dollars, with its personal shopping program delivering over 100 per cent sales growth, strengthening its position as a destination for modern, curated luxury.

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