Home Street Fashion US’ Digital Brands Group adopts AI to fight counterfeit apparel trade

US’ Digital Brands Group adopts AI to fight counterfeit apparel trade

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Digital Brands Group has launched a strategic AI and brand protection collaboration with a leading global outdoor apparel brand, supported through SECUR3D Inc.
The initiative will use AI-powered technology to identify counterfeit listings, unauthorised digital assets and online IP risks across digital marketplaces, reflecting growing demand for advanced brand protection in e-commerce ecosystems.Digital Brands Group has launched a strategic AI and brand protection collaboration with a leading global outdoor apparel brand, supported through SECUR3D Inc.
The initiative will use AI-powered technology to identify counterfeit listings, unauthorised digital assets and online IP risks across digital marketplaces, reflecting growing demand for advanced brand protection in e-commerce ecosystems.