Under Armour and Stephen Curry will separate Curry Brand, concluding their decade-long partnership.
Curry Brand becomes independent as Under Armour refocuses on its core label and releases the final Curry Brand x UA shoe in February 2026.
Both praised the partnership’s impact on youth sports, community work, and performance innovation, with Curry signalling ambitious future growth.Under Armour and Stephen Curry will separate Curry Brand, concluding their decade-long partnership.
Curry Brand becomes independent as Under Armour refocuses on its core label and releases the final Curry Brand x UA shoe in February 2026.
Both praised the partnership’s impact on youth sports, community work, and performance innovation, with Curry signalling ambitious future growth.
