Columbia Sportswear unveils “Engineered for Whatever,” a bold new campaign reviving its irreverent ’80s–’90s spirit.
Partnering with adam&eveDDB, the brand showcases its performance gear in outrageous, unpredictable outdoor scenarios.
Blending humour with innovation, the campaign spans digital, retail, and out-of-home channels this fall.Columbia Sportswear unveils “Engineered for Whatever,” a bold new campaign reviving its irreverent ’80s–’90s spirit.
Partnering with adam&eveDDB, the brand showcases its performance gear in outrageous, unpredictable outdoor scenarios.
Blending humour with innovation, the campaign spans digital, retail, and out-of-home channels this fall.
