Beyond, Inc will rebrand as Bed Bath & Beyond, Inc and trade under ticker BBBY starting Aug 29, 2025.
Led by Marcus Lemonis, the company aims to grow Bed Bath & Beyond, rebuild Overstock to $1 billion, and monetise blockchain assets.
Plans include store conversions, omnichannel expansion, and continued acceptance of legacy coupons.Beyond, Inc will rebrand as Bed Bath & Beyond, Inc and trade under ticker BBBY starting Aug 29, 2025.
Led by Marcus Lemonis, the company aims to grow Bed Bath & Beyond, rebuild Overstock to $1 billion, and monetise blockchain assets.
Plans include store conversions, omnichannel expansion, and continued acceptance of legacy coupons.
