Authentic Brands Group has announced a long-term partnership with Experience Group for Lee across Europe, tied to its planned acquisition of the denim brand.
Experience Group will operate Lee in Europe across menswear and womenswear sportswear, activewear and workwear.
The agreement targets wholesale, retail and e-commerce growth after the acquisition closes in the second half of 2026.Authentic Brands Group has announced a long-term partnership with Experience Group for Lee across Europe, tied to its planned acquisition of the denim brand.
Experience Group will operate Lee in Europe across menswear and womenswear sportswear, activewear and workwear.
The agreement targets wholesale, retail and e-commerce growth after the acquisition closes in the second half of 2026.
US’ Authentic names Experience Group as Lee’s Europe partner
