Athleta, a Gap Inc. brand, has launched its Fall campaign “My World. My Rules.” spotlighting women who break barriers in traditionally male-dominated fields.
The campaign features stories of strength and femininity, showcases the brand’s latest performance and lifestyle apparel, and will extend to Olivia Rodrigo’s Daisy Chain Fields Festival with an immersive wellness experience.Athleta, a Gap Inc. brand, has launched its Fall campaign “My World. My Rules.” spotlighting women who break barriers in traditionally male-dominated fields.
The campaign features stories of strength and femininity, showcases the brand’s latest performance and lifestyle apparel, and will extend to Olivia Rodrigo’s Daisy Chain Fields Festival with an immersive wellness experience.
