Under Armour plans another 25 per cent SKU cut in 18 months, taking the total reduction to about 40 per cent by end-2028.
It is prioritising full-price sales, cleaner inventory and margins over top-line growth, with annual revenue guidance cut to down mid-single digit.
Analysts flag soft North America and Asia Pacific demand, Nike discounting and mid-market distribution as risks to sales recovery.Under Armour plans another 25 per cent SKU cut in 18 months, taking the total reduction to about 40 per cent by end-2028.
It is prioritising full-price sales, cleaner inventory and margins over top-line growth, with annual revenue guidance cut to down mid-single digit.
Analysts flag soft North America and Asia Pacific demand, Nike discounting and mid-market distribution as risks to sales recovery.
