JD Sports Fashion will enter Mexico through a long-term franchise partnership with Grupo Axo, which will operate JD stores and e-commerce using the retailer’s brand, intellectual property and exclusive product portfolio.
From 2027, Axo will run more than 140 JD premises, while the group targets a youthful activewear market valued at about $6.5 billion.JD Sports Fashion will enter Mexico through a long-term franchise partnership with Grupo Axo, which will operate JD stores and e-commerce using the retailer’s brand, intellectual property and exclusive product portfolio.
From 2027, Axo will run more than 140 JD premises, while the group targets a youthful activewear market valued at about $6.5 billion.
UK’s JD Sports to enter Mexico through Axo franchise deal
