UK’s Debenhams partners with Amazon to scale AI across fashion brands

Debenhams Group has expanded its partnership with AWS to accelerate AI adoption across its brands, enhancing operations, personalisation, and speed to market.
AI tools like GenAI and Amazon Bedrock automate product content and translations, while innovations like an AI Room Styler and improved product discovery aim to boost customer experience and growth across the Group.Debenhams Group has expanded its partnership with AWS to accelerate AI adoption across its brands, enhancing operations, personalisation, and speed to market.
AI tools like GenAI and Amazon Bedrock automate product content and translations, while innovations like an AI Room Styler and improved product discovery aim to boost customer experience and growth across the Group.