ASOS has named Rina Lipa Style Dilemma Director and will launch a shoppable “What to wear to…?” microsite on its app and website.
The first edit features 50 complete womenswear and menswear looks for weddings, holidays, festivals, city breaks and spontaneous plans.
The role responds to ASOS research showing 92 per cent of UK online fashion shoppers aged 18–35 want complete outfits styled for them.ASOS has named Rina Lipa Style Dilemma Director and will launch a shoppable “What to wear to…?” microsite on its app and website.
The first edit features 50 complete womenswear and menswear looks for weddings, holidays, festivals, city breaks and spontaneous plans.
The role responds to ASOS research showing 92 per cent of UK online fashion shoppers aged 18–35 want complete outfits styled for them.
