UK retailers increased imports of summer apparel ahead of the spring heatwave, indicating proactive demand planning rather than reactive buying.
Growth was strongest in T-shirts, shorts and lightweight clothing, while sportswear lagged.
The trend highlights the importance of agile sourcing, seasonal relevance and competitive pricing in a cautious consumer environment.UK retailers increased imports of summer apparel ahead of the spring heatwave, indicating proactive demand planning rather than reactive buying.
Growth was strongest in T-shirts, shorts and lightweight clothing, while sportswear lagged.
The trend highlights the importance of agile sourcing, seasonal relevance and competitive pricing in a cautious consumer environment.
