ASOS and Adidas Originals are launching their first menswear collection, expanding a partnership that previously covered three womenswear collections.
The line opens to ASOS WORLD loyalty customers on July 29, 2026 and to all global ASOS customers from July 30.
For menswear buyers, the offer blends sportswear, tailoring cues and preppy pieces, with Noni Madueke fronting the campaign.ASOS and Adidas Originals are launching their first menswear collection, expanding a partnership that previously covered three womenswear collections.
The line opens to ASOS WORLD loyalty customers on July 29, 2026 and to all global ASOS customers from July 30.
For menswear buyers, the offer blends sportswear, tailoring cues and preppy pieces, with Noni Madueke fronting the campaign.
