Deckers is positioning durability as central to UGG’s sustainability and circularity strategy, with long-lasting products, repairability and emotional consumer attachment driving value.
However, EVA recycling, product disassembly and post-consumer infrastructure remain key challenges.
UGG Renew, LWG Gold-rated tanneries and comfort-led innovation support the brand’s circular footwear approach.Deckers is positioning durability as central to UGG’s sustainability and circularity strategy, with long-lasting products, repairability and emotional consumer attachment driving value.
However, EVA recycling, product disassembly and post-consumer infrastructure remain key challenges.
UGG Renew, LWG Gold-rated tanneries and comfort-led innovation support the brand’s circular footwear approach.
