TRAI recently amended its regulations to curb unsolicited spam calls and promotional messages from unregistered telemarketers (UTMs) and increase penalties for spammers and non-compliant operators. The Cellular Operators Association of India (COAI) has criticised the updated rules, including penalties on service providers.TRAI recently amended its regulations to curb unsolicited spam calls and promotional messages from unregistered telemarketers (UTMs) and increase penalties for spammers and non-compliant operators. The Cellular Operators Association of India (COAI) has criticised the updated rules, including penalties on service providers.

