The rise of culturally specific dating apps

A new dating service has sprung up in Japan, aiming to get around the country’s ban on married couples having different surnames.

In a series of match-making events held this spring, every participant shared the same family name. The concept, the organisers said, is simply that “two people who already have the same last name won’t have to agonise over which one to use after marriage”.

Are you a Sato, Suzuki, Tanaka or Ito?

Japan’s current civil code, which dates back to the 19th century, specifies that a husband and wife must use the same family name. While there is no stipulation which name the couple adopts, in the country’s male-dominated society it is the man’s in 95% of cases. While critics claim this affects women’s employment prospects and contributes to Japan’s low birth rate, conservatives maintain that any change would undermine the traditional family unit and cause confusion among children.

Either way, it leaves young couples with an added pressure when trying to find a life partner. Four in-person gatherings in Tokyo, each focusing on one of Japan’s most popular surnames – Suzuki, Tanaka, Sato or Ito – “offer a rare opportunity for people who share a surname to meet someone they could legally marry without either person having to change names”, said news site The Mainichi.

It is not hard to see the appeal. A recent survey conducted by Asuniwa, a Tokyo-based association that advocates for a selective separate surname system and co-organises the events, and dating app Pairs, polled 2,500 people in their 20s and 30s. They found 36% of women and 46% of men “felt resistance” about changing their surname, while a smaller proportion had misgivings about their partner changing their name. Around 7% said they would break up if neither partner wanted to change their surname, while just under 6% said they would “wait until the (separate surname) system is legalised” to tie the knot.

“I hadn’t given much thought to the idea of marrying another Suzuki, but I can see now why it’s a safe option,” Taisho (not his real name) Suzuki, a 33-year-old company employee, told The Guardian. “I don’t want to give up my surname when I marry, and I know a lot of women feel the same about their names.”

For others it is more of a novelty. “To be honest, I’m not too fussed about keeping my maiden name, but I thought it would be fun to meet another Suzuki,” said Hana (not her real name) Suzuki, a 34-year-old nurse.

‘Bump in the app before you bump in bed’

For would-be couples in Iceland, the problem is being related to your partner. With a population of just 330,000, the risk of pairing up with someone genetically similar to you is high.

“Now, as social media and apps expand the dating pool”, many people are turning to a website “to ensure they aren’t swimming in the same gene pool,” said The Wall Street Journal.

Tracing a person’s lineage in Iceland is “especially challenging because last names are no indicator of historic family lineage”. Usually, a person’s last name is the father’s first name, followed by “son” or “dottir”.

“Íslendingabók”, or the Book of Icelanders, is an online database that contains the full genealogy of 720,000 Icelanders, living and deceased. While the historical work dating from the 12th century was not originally designed for dating, it led to a spin-off app that allows users to bump their phones together to instantly trace whether their family trees are intertwined, sparking the tagline “bump in the app before you bump in bed”.

China’s parent trap

In China, meanwhile, some parents are taking matters into their own hands to find partners for their children.

There is a long tradition of in-person outdoor “marriage markets”, where parents display handwritten CVs of their unmarried children in the hope of finding suitable partners.

Many are now “increasingly turning to ‘find a daughter-in-law’ or ‘find a son-in-law’ platforms online, turning partner-seeking into direct negotiations between parents”, said South China Morning Post.

“Instead of trying to persuade single young adults who resist matchmaking”, a few “sharp-eyed businesses” are now “directly targeting a different demographic: anxious parents with strong purchasing power”.

Quarterly membership costs 399 yuan (£43), for an online profile with an individual’s age, education, occupation and income, as well as home ownership status and expected timeline for marriage, prioritised above personality traits, hobbies, and interests.