India has long been a “centre for outsourced IT support” but, with the arrival of AI, there are rising concerns for the welfare of female workers in the industry.
As tech companies move to reap the benefits of using remote workers or employing people at lower cost in smaller towns and rural areas, more and more Indian women are finding work as data annotators, said the BBC. They help “fine-tune” the behaviour of AI models, said Business Insider, by labelling content as “helpful” and “natural-sounding” or flagging it as “wrong, rambling, robotic, or offensive”. Much of the content they must view is violent, abusive and disturbing.
‘Psychological toll’
“Women form half or more of this workforce,” said The Guardian. Annotator roles are “promoted aggressively online”, promising “easy” or “zero-investment” job opportunities that are flexible and require minimal skills or training. In reality, annotators are exposed to about 800 videos a day, many containing pornography, sexual assault, child abuse and graphic violence.
“The world sees cleaner feeds” as a result but remains largely blind to the women who must absorb “the trauma” so the machines can learn what to block, said India Today. They are exposed to the “internet’s darkest material”.
Such exposure can lead to disrupted sleep, distorted social relationships and a protective “emotional numbness” that is “rarely acknowledged”. There is “limited mental health support”, even though “images linger long after shifts end”. Often working remotely, balancing other aspects of life, these women are left “unseen, unheard and exhausted”.
Their “psychological toll” is “intensified” by legal isolation, said The Guardian. They are bound by “strict non-disclosure agreements”, meaning they are often unable to speak to friends or family about the content they view at work. “Violating NDAs can lead to termination or legal action.”
‘Income without migration’
There’s an “estimated workforce of at least 200,000 annotators” in India’s rural towns and villages, according to US firm Scry AI, said Agence France-Presse. This amounts to “roughly half of the world’s data-labelling workforce”.
Women are seen by companies as “reliable, detail-oriented” hires, and “more likely to accept home-based or contract work”, said The Guardian. These jobs offer them “rare access to income without migration”, and a rare opportunity for an “upward shift”.
The “appeal is understandable”, said India Today. Women can feel the “empowering” force of paid work without having to leave their communities. Even “modest pay can support families, fund education, or provide a degree of independence” which might otherwise be limited.
Moderating AI content can empower women in rural communities – but traumatise them too
