Consumer Edge data shows US footwear and athletic apparel underperforming the broader apparel, accessories and footwear industry in 2026, losing nearly 140 basis points of spending share.
Euromonitor expects Asia Pacific to be the fastest-growing sportswear market to 2030, led by incomes, middle classes and digital retail.
Nike’s share slipped to 13.6 per cent, while Adidas rose to 9.1 per cent.Consumer Edge data shows US footwear and athletic apparel underperforming the broader apparel, accessories and footwear industry in 2026, losing nearly 140 basis points of spending share.
Euromonitor expects Asia Pacific to be the fastest-growing sportswear market to 2030, led by incomes, middle classes and digital retail.
Nike’s share slipped to 13.6 per cent, while Adidas rose to 9.1 per cent.
Sportswear grows worldwide, US spending share slips
