Home Gadgets Snap Forms New Subsidiary Specs Inc. to Lead Consumer Smart Glasses Push

Snap Forms New Subsidiary Specs Inc. to Lead Consumer Smart Glasses Push

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Snap announced the creation of Specs Inc., a wholly owned subsidiary of the parent company, on Wednesday. The Santa Monica, California-based company said that Specs Inc. will focus on the augmented reality (AR) smart glasses division and grow as a distinct brand. The timing of the development is interesting, given that the parent company is also gearing up to launch t…Snap announced the creation of Specs Inc., a wholly owned subsidiary of the parent company, on Wednesday. The Santa Monica, California-based company said that Specs Inc. will focus on the augmented reality (AR) smart glasses division and grow as a distinct brand. The timing of the development is interesting, given that the parent company is also gearing up to launch t…