Saint Laurent has topped the Lyst Index in Q3 2025 as limited movement among leading brands highlighted a preference for consistency over disruption.
Ralph Lauren, COS, Burberry, Gucci and Stone Island gained momentum by reinforcing heritage and core identities.
Product demand shifted towards modern classics and functional staples, with quarter-zip knits, outerwear and accessories leading trends.Saint Laurent has topped the Lyst Index in Q3 2025 as limited movement among leading brands highlighted a preference for consistency over disruption.
Ralph Lauren, COS, Burberry, Gucci and Stone Island gained momentum by reinforcing heritage and core identities.
Product demand shifted towards modern classics and functional staples, with quarter-zip knits, outerwear and accessories leading trends.
Saint Laurent retains top spot as hottest brand in Q4 2025 Lyst Index
