Puma has shifted from a business partnership to an exclusive licensing agreement with United Legwear Company LLC (ULAC) effective November 1, 2025.
The deal covers Puma-branded socks, underwear, children’s apparel, and accessories in the US and Canada.
The move simplifies Puma’s North American operations, aligns with regional market practices, and strengthens its 25-year partnership with ULAC.Puma has shifted from a business partnership to an exclusive licensing agreement with United Legwear Company LLC (ULAC) effective November 1, 2025.
The deal covers Puma-branded socks, underwear, children’s apparel, and accessories in the US and Canada.
The move simplifies Puma’s North American operations, aligns with regional market practices, and strengthens its 25-year partnership with ULAC.
