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Premium fashion’s scale trap

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Australian and European premium apparel exporters are facing the same challenge: rising compliance, traceability and trade costs without the export scale needed to absorb them.
Australia lacks manufacturing depth and remains heavily import dependent, while Europe struggles to convert its large apparel base into globally competitive export growth.Australian and European premium apparel exporters are facing the same challenge: rising compliance, traceability and trade costs without the export scale needed to absorb them.
Australia lacks manufacturing depth and remains heavily import dependent, while Europe struggles to convert its large apparel base into globally competitive export growth.