Rising GLP-1 use is reshaping apparel demand by accelerating size changes and wardrobe replacement.
The challenge for brands is not simply stocking smaller sizes but adapting sizing, inventory and product design to changing body measurements.
Dynamic size planning, fit-based data and transitional garments will be essential to reduce returns, avoid inventory mismatches and capture new demand.Rising GLP-1 use is reshaping apparel demand by accelerating size changes and wardrobe replacement.
The challenge for brands is not simply stocking smaller sizes but adapting sizing, inventory and product design to changing body measurements.
Dynamic size planning, fit-based data and transitional garments will be essential to reduce returns, avoid inventory mismatches and capture new demand.
