OTB Group has partnered with Google Cloud to introduce AI-powered virtual try-on experiences for Diesel and Jil Sander across the US and Europe.
Using Google Cloud’s Gemini AI platform, the initiative enables hyper-personalised styling, realistic fitting previews, AI image editing and video generation, helping brands strengthen omnichannel engagement and enhance luxury retail clienteling globally.OTB Group has partnered with Google Cloud to introduce AI-powered virtual try-on experiences for Diesel and Jil Sander across the US and Europe.
Using Google Cloud’s Gemini AI platform, the initiative enables hyper-personalised styling, realistic fitting previews, AI image editing and video generation, helping brands strengthen omnichannel engagement and enhance luxury retail clienteling globally.
