OpenAI and Jony Ive’s joint venture cannot use the “io” name for its hardware after a US appeals court upheld a temporary restraining order. The ruling supports AI startup iyO, which argued the branding created likely consumer confusion despite no product launch. The court said publicity alone counts as trademark use, forcing the venture to remove “io” brand…OpenAI and Jony Ive’s joint venture cannot use the “io” name for its hardware after a US appeals court upheld a temporary restraining order. The ruling supports AI startup iyO, which argued the branding created likely consumer confusion despite no product launch. The court said publicity alone counts as trademark use, forcing the venture to remove “io” brand…