Netflix has confirmed plans to integrate generative AI across its business operations, from content creation to advertising and user experience. In its Q3 2025 shareholder letter, the streaming giant said AI will help creators produce stories “better, faster, and in new ways.” The company is already testing conversational search, AI-assisted CGI tools, and persona…Netflix has confirmed plans to integrate generative AI across its business operations, from content creation to advertising and user experience. In its Q3 2025 shareholder letter, the streaming giant said AI will help creators produce stories “better, faster, and in new ways.” The company is already testing conversational search, AI-assisted CGI tools, and persona…
