
Misto Group opened Muscent’s first Taiwan store in Taipei to build direct consumer links and widen the K-fashion casualwear label’s local base.
The brand targets young shoppers, with a strong female customer base, street styling, neutral tones and versatile dailywear designs.
Misto plans more Taiwan stores in Taichung and Kaohsiung this year, followed by local online sales and Shopee.Misto Group opened Muscent’s first Taiwan store in Taipei to build direct consumer links and widen the K-fashion casualwear label’s local base.
The brand targets young shoppers, with a strong female customer base, street styling, neutral tones and versatile dailywear designs.
Misto plans more Taiwan stores in Taichung and Kaohsiung this year, followed by local online sales and Shopee.





