Major changes are afoot at Xbox. Microsoft Gaming CEO Asha Sharma announced at a townhall meeting on Thursday that the company was letting go of the Microsoft Gaming branding and switching to Xbox. Sharma also said Xbox would reevaluate its approach to exclusive games.Major changes are afoot at Xbox. Microsoft Gaming CEO Asha Sharma announced at a townhall meeting on Thursday that the company was letting go of the Microsoft Gaming branding and switching to Xbox. Sharma also said Xbox would reevaluate its approach to exclusive games.