Long-Term Bodycare Campaigns – OLAY’s Skinsurance Spotlights Skin as an Under-Covered Asset (TrendHunter.com)

(TrendHunter.com) Inspired by the clinically backed OLAY Super Collection, OLAY launched Skinsurance, a new campaign positioning skin and body care as a long-term investment. Using insurance policies as a metaphor…(TrendHunter.com) Inspired by the clinically backed OLAY Super Collection, OLAY launched Skinsurance, a new campaign positioning skin and body care as a long-term investment. Using insurance policies as a metaphor…