League One club with their own ‘growth and innovation officer’ try to exploit every marginal gain, but they know doing the basics well could bring Carabao Cup upset
It is the makings of a pub‑quiz question: what do third‑tier Lincoln City have in common with Barcelona, Bayern Munich and Eintracht Frankfurt? The answer is rooted in their forward-thinking approach, with the League One side one of a few clubs in the world to have a dedicated innovation arm tasked with maximising potential. There are always ideas bubbling away at the surface, one centring on using plant‑based energy gels, another on adjusting dressing-room lighting to heighten performance.
Lincoln, ambitious and upwardly mobile, are flying high in League One despite a bottom-half budget and host Chelsea in the Carabao Cup third round on the back of a run of one defeat in 12 matches. Reaching the second tier is the next major milestone in sight, a level they have not played at since 1961. Jason Futers, the club’s chief growth and innovation officer, joined last year after a career in risk and technology across a number of startups.
Continue reading…League One club with their own ‘growth and innovation officer’ try to exploit every marginal gain, but they know doing the basics well could bring Carabao Cup upsetIt is the makings of a pub‑quiz question: what do third‑tier Lincoln City have in common with Barcelona, Bayern Munich and Eintracht Frankfurt? The answer is rooted in their forward-thinking approach, with the League One side one of a few clubs in the world to have a dedicated innovation arm tasked with maximising potential. There are always ideas bubbling away at the surface, one centring on using plant‑based energy gels, another on adjusting dressing-room lighting to heighten performance.Lincoln, ambitious and upwardly mobile, are flying high in League One despite a bottom-half budget and host Chelsea in the Carabao Cup third round on the back of a run of one defeat in 12 matches. Reaching the second tier is the next major milestone in sight, a level they have not played at since 1961. Jason Futers, the club’s chief growth and innovation officer, joined last year after a career in risk and technology across a number of startups. Continue reading…
