Labour Together’s ‘smear campaign’ against journalists

Keir Starmer will ask his independent ethics adviser to investigate whether Cabinet Office minister Josh Simons breached the ministerial code, amid allegations he was involved in a smear campaign targeting journalists.

Simons was director of the Labour Together think tank when it allegedly paid a PR firm thousands of pounds to investigate the personal, religious and political backgrounds of journalists who were digging into how its undeclared funding bankrolled Starmer’s Labour leadership campaign.

“I have heard of black briefings, but never heard of anything like this,” former Labour MP Jon Cruddas, who helped set up Labour Together in 2015, told Democracy for Sale. “This is dark shit.”

What is alleged?

In November 2023, The Sunday Times reported that the pro-Starmer think tank Labour Together had failed to declare £730,000 in political donations between 2017 and 2020. It was headed at that time by Morgan McSweeney, who would later serve as Starmer’s chief of staff in Downing Street. The think tank attributed the discrepancy to an administrative error.

An investigation by Khadija Sharife and Peter Geoghegan, published Geoghegan’s Substack site Democracy for Sale, revealed that Labour Together paid PR firm Apco “at least £30,000” for material on the journalists. At the time of the payment, the directorship of the think tank had passed to Simons, a former policy adviser to Jeremy Corbyn who was elected MP for Makerfield near Wigan in 2024. In September 2025, Simons became a Cabinet Office minister.

Apco’s report, codenamed “Operation Cannon”, divulged personal information about the journalists involved, including claims about the “faith, relationships and upbringing” of Sunday Times reporter Gabriel Pogrund, said the BBC.

Labour Together then passed “some of Apco’s material” on to the security services, “raising serious questions about whether public authorities were drawn into an effort to discredit legitimate journalism”, said Geoghegan in The Guardian.

What has the response been?

For a think tank so closely aligned to a political party to hire a PR firm to investigate journalists is “highly unusual”, said Sharife and Geoghegan, and the revelations have “sparked” a “furious response” both inside and outside Labour.

While not denying that Labour Together hired Apco, Simons has said he was “surprised and shocked” that the report included “unnecessary information” on Pogrund. “I asked for this information to be removed before passing the report to GCHQ.”

Starmer has said he “didn’t know anything” about the Apco report, and has asked the Cabinet Office to “establish the facts”. An investigation has since been launched by its propriety, ethics and constitution group, but critics claim this is the government effectively marking its own homework. More than 20 Labour MPs have written to the PM and Labour Party general secretary Hollie Ridley, demanding an independent investigation.

How deep does this go?

Simons is not the only Labour figure who is “either directly or indirectly connected to what is fast becoming another crisis threatening Sir Keir’s grip on power”, said The Telegraph.

Labour Together’s influence “goes deep into the heart of the government”. It provides a “crucial source of funding” for the party’s frontbenchers, “spending tens of thousands of pounds” to pay for assistants for the likes of Rachel Reeves, Angela Rayner, Yvette Cooper, David Lammy, John Healey and Shabana Mahmood.

Another connection is Kate Forrester, who at the time the report was commissioned in late 2023 was a director of Apco’s London operations, while also serving on Labour Together’s advisory board. She is married to Paul Ovenden, who was Starmer’s head of communications at the time.

“This scandal cuts to the heart of Number 10,” said Geoghegan in The Guardian, but it also “raises broader questions”. Chief among these is London’s position as “the global centre of the private intelligence industry”, which is worth a reported £15 billion a year and yet “remains almost entirely opaque”.