
Brunello Cucinelli has launched a new AI-powered e-commerce platform built on its proprietary ‘Callimacus’ system.
Designed around Human Artificial Intelligence, it offers dynamic, personalised journeys that adapt to each visitor in real time, blending innovation with the brand’s humanistic values to enhance experience, image and future growth.Brunello Cucinelli has launched a new AI-powered e-commerce platform built on its proprietary ‘Callimacus’ system.
Designed around Human Artificial Intelligence, it offers dynamic, personalised journeys that adapt to each visitor in real time, blending innovation with the brand’s humanistic values to enhance experience, image and future growth.





