Aeffe Spa has appointed Lorenzo Serafini as creative director of the Alberta Ferretti brand, succeeding founder Alberta Ferretti, who is retiring.
Serafini, creative director of philosophy since 2014, will debut with the Ferretti brand in February 2025.
A new strategy will merge the Philosophy line into Alberta Ferretti by Fall/Winter 2025, strengthening the brand’s appeal.Aeffe Spa has appointed Lorenzo Serafini as creative director of the Alberta Ferretti brand, succeeding founder Alberta Ferretti, who is retiring.
Serafini, creative director of philosophy since 2014, will debut with the Ferretti brand in February 2025.
A new strategy will merge the Philosophy line into Alberta Ferretti by Fall/Winter 2025, strengthening the brand’s appeal.
