
Adriano Goldschmied, the ‘godfather of denim,’ has died at 82, leaving a lasting impact on global fashion.
He transformed jeans into a fashion staple and helped build brands like Diesel and Replay.
A pioneer in design and washes, he also championed responsible luxury, advocating fewer, better products, transparency, and sustainability in his final reflections on denim’s future.Adriano Goldschmied, the ‘godfather of denim,’ has died at 82, leaving a lasting impact on global fashion.
He transformed jeans into a fashion staple and helped build brands like Diesel and Replay.
A pioneer in design and washes, he also championed responsible luxury, advocating fewer, better products, transparency, and sustainability in his final reflections on denim’s future.


