Primark debuts refreshed brand look and VIVA Summer collection and campaign by VCCP. This includes the ‘Portal’, a new logo, updated Primark blue, and a custom font.
The changes will be visible in-store and across digital channels.
Primark plans to expand to 530 stores globally by 2026, continuing its commitment to affordable and sustainable fashion.Primark debuts refreshed brand look and VIVA Summer collection and campaign by VCCP. This includes the ‘Portal’, a new logo, updated Primark blue, and a custom font.
The changes will be visible in-store and across digital channels.
Primark plans to expand to 530 stores globally by 2026, continuing its commitment to affordable and sustainable fashion.
