Instagram Could Embrace Long-Form Video, Premium Content to Compete With TikTok, Says Adam Mosseri

In a recent interview, Instagram head Adam Mosseri outlined where the platform may be headed in the coming years, with the aim of taking on short-form content platforms like TikTok and YouTube. The official hinted at deeper investments in long-form videos, premium content, and new technologies that could change how people interact with the app beyond their phones.In a recent interview, Instagram head Adam Mosseri outlined where the platform may be headed in the coming years, with the aim of taking on short-form content platforms like TikTok and YouTube. The official hinted at deeper investments in long-form videos, premium content, and new technologies that could change how people interact with the app beyond their phones.