Home New Look 2015 India’s Peter England unveils new Gen Z menswear brand VYBE

India’s Peter England unveils new Gen Z menswear brand VYBE

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Peter England has launched VYBE, a contemporary menswear sub-brand targeting younger consumers with relaxed, dressed-up styles.
The line covers overshirts, shackets, polos, oversized T-shirts, cargos, denim, Korean-fit trousers and separates, priced below ₹2,000 (~$21).
A music-led VYBE Verified campaign and Bengaluru store launch link collection to Gen Z fashion, music and creator engagement.Peter England has launched VYBE, a contemporary menswear sub-brand targeting younger consumers with relaxed, dressed-up styles.
The line covers overshirts, shackets, polos, oversized T-shirts, cargos, denim, Korean-fit trousers and separates, priced below ₹2,000 (~$21).
A music-led VYBE Verified campaign and Bengaluru store launch link collection to Gen Z fashion, music and creator engagement.