India’s Gen Z will drive nearly half of the fashion market by 2030, with $1.3 trillion in spending, according to Reedseer.
Value-conscious and digitally native, they favour affordable fast fashion and are influenced by peers and online content.
Their choices prioritise identity, comfort, and authenticity, while also shaping household purchases.India’s Gen Z will drive nearly half of the fashion market by 2030, with $1.3 trillion in spending, according to Reedseer.
Value-conscious and digitally native, they favour affordable fast fashion and are influenced by peers and online content.
Their choices prioritise identity, comfort, and authenticity, while also shaping household purchases.
