Google has launched the Universal Commerce Protocol (UCP). This open system will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app. This will allow shoppers to check out from eligible US retailers right as they’re researching on Google. Google built the UCP with companies like Shopify, Etsy, Wayfair, Target…Google has launched the Universal Commerce Protocol (UCP). This open system will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app. This will allow shoppers to check out from eligible US retailers right as they’re researching on Google. Google built the UCP with companies like Shopify, Etsy, Wayfair, Target…
