Cloudflare’s 2025 Internet report shows global web traffic grew 19 percent, with growth accelerating in the second half of the year. Google remained the most visited destination online, while ChatGPT led the generative AI space. The report also highlights a sharp rise in AI bot activity, with non-human traffic now accounting for over four percent of HTML requests.Cloudflare’s 2025 Internet report shows global web traffic grew 19 percent, with growth accelerating in the second half of the year. Google remained the most visited destination online, while ChatGPT led the generative AI space. The report also highlights a sharp rise in AI bot activity, with non-human traffic now accounting for over four percent of HTML requests.