Zalando has named Lily Collins as its first global brand ambassador for 2026.
The year-long partnership will span two major campaigns, curated edits and key fashion moments, launching with the Spring/Summer 2026 ‘What Do I Wear?’ campaign.
Collins will bring her expressive, individual style to reinforce Zalando’s positioning as a trusted, everyday style partner across Europe.Zalando has named Lily Collins as its first global brand ambassador for 2026.
The year-long partnership will span two major campaigns, curated edits and key fashion moments, launching with the Spring/Summer 2026 ‘What Do I Wear?’ campaign.
Collins will bring her expressive, individual style to reinforce Zalando’s positioning as a trusted, everyday style partner across Europe.
