HUGO partners with Visa Cash App RB Formula One Team, becoming Official Apparel Partner.
Collection features race-ready wear and travel outfits. Launch event in Las Vegas included Kendrick Lamar and Baby Keem performances.
Activation plans for key races to engage fans through physical and virtual experiences, product drops, and talent partnerships.HUGO partners with Visa Cash App RB Formula One Team, becoming Official Apparel Partner.
Collection features race-ready wear and travel outfits. Launch event in Las Vegas included Kendrick Lamar and Baby Keem performances.
Activation plans for key races to engage fans through physical and virtual experiences, product drops, and talent partnerships.
